Unit Economics Calculator
Calculate LTV, CAC, EBITDA and Business Metrics
Inputs
Number of units sold
Price per unit
Direct costs of product delivery
Total marketing expenditure
Total number of users
Number of paying customers
New paying customers acquired
Salaries, rent, marketing, infra
% of customers leaving
Average order value
Average payments count per customer
Outcomes
Revenue
Total income from business operations
Gross Profit
Profit after direct costs
Gross Margin
Efficiency of product delivery
EBIT
Operating profit
EBITDA
Used for valuation and comparisons
Net Profit
Final profitability
Net Margin
Profit per revenue unit
ARPU
Revenue per total user
ARPPU
Monetization per paying user
Pay Rate
Percentage of users who pay
CAC
Cost to acquire one paying customer
LTV
Total profit expected from customer
LTV:CAC
Efficiency of acquisition spend
Payback Period
How fast acquisition pays back
Customer Lifetime
How long customer stays active
Contribution Margin
Profit per unit before fixed costs
Contribution Margin %
Profitability ratio
Operating Expense Ratio
Indicates operational efficiency